addalingua ceo, Pamela Ratti initially joined the team in the fall of 2018, as director of strategic business development with the crucial role of preparing addalingua to scale. In addition to updating our technology and product platforms, she began fine-tuning the entire sales and marketing funnel to attract new leads and nurture new opportunities. It soon became clear that she was as bullish on the vision for what addalingua could become as the co.founders themselves! When working with Pamela, anticipate a broad spectrum of knowledge and a unique perspective on problem solving with growth and innovation as the target end game.
Pamela received a B.A. in Economics and Spanish Literature and earned a Master’s fellowship in International Relations at the University of Miami. Principally a career CMO (chief marketing officer), Pamela dove right into her passion for international marketing by first spending eight years growing and rebranding the Intercontinental Hotels Group global loyalty program, nine years spearheading Rosetta Stone’s IPO and global expansion, two years rebranding Neurocore, and another two years helping Galvanize restructure to prepare for rapid growth. Pamela has a broad spectrum of industry knowledge from hospitality to health and wellness, but the majority of her experience has been related to forms of education: language acquisition, software engineering and data science bootcamps, and multiple strategic consultant projects with leading education companies.
Through this experience, Pamela has gained a deep understanding of and appreciation for education. Her own bilingualism in Spanish and English and her proficiency in Italian (which she acquired when she married Northern Italian husband!) only augments her industry insights and strengths. In Pamela’s own words, she loves our mission, and “our drive to achieve it, regardless of the obstacles,” and she also appreciates “the desire for excellence – not only in our work, but for the partner school outcomes. addalingua cares about the kids, about the schools, about the planet and, ultimately, how we treat each other.”